Christmas Email Marketing Tips for Small Businesses

taabvirtual
Oct 2
2 min read

It might feel a little early to be talking about Christmas, but your customers are already thinking about it. Gifts, plans, celebrations, time off… it all creeps up faster than we’d like to admit. And if you want your business to stay front of mind, now’s the perfect time to start planning those festive emails.

A festive email doesn’t have to be complicated. It could be:

A simple “Merry Christmas” message that makes your customers smile.
An earlier campaign that shares your offers, products, or services before the December rush.
A round-up of your year, thanking clients for their support and reminding them why they love working with you.

The beauty of email is that it’s personal, direct, and still one of the most cost-effective ways to connect with your audience. Get it right, and you’ll build loyalty, spark conversations, and maybe even drive a few extra festive sales.

Once you’ve scheduled your email, it’s one less thing on your December to-do list.

Top Tips for Small Business Email Marketing This Christmas

Start Early - Don’t leave it until December, people are already shopping and planning in November. The earlier you send, the more chance you have of getting noticed before inboxes are crammed full.
Keep It Simple - You don’t need a fancy design. A warm, genuine message with a touch of festive cheer is often enough to connect with your audience.
Write a Catchy Subject Line - Your subject line is the first thing people see. Try adding a sprinkle of fun or curiosity e.g. “A little Christmas thank you from us 🎄” or “Festive treats inside (no mince pies, sorry!)”.
Make It Personal - Use your customer’s name if you can, and write like you’re talking to one person, not a crowd. People respond to emails that feel human.
Add Value, Not Just Sales - Discounts and offers are great, but don’t forget the softer touch, thank your clients, share useful tips, or spread some festive cheer.
Schedule and Relax - Use email software to schedule your campaigns ahead of time. That way, you can enjoy December without worrying about hitting “send.”

So, grab a coffee, pop on the Christmas playlist (yes, in October—it’s allowed), and start drafting those emails now. Your future self will thank you.