Instagram has quietly shifted how its discovery system works and it’s not business as usual anymore for hashtags and carousel posts. Here’s the breakdown of what’s changed, why it matters, and how you should update your strategy: Instagram Hashtags Are Being Rebuilt for Relevance Hashtags used to be one of the biggest ways to get discovered on Instagram, you’d add 20–30 to every post to maximise reach. No more. Instagram has now: ✅ Removed the ability to follow hashtags  - yo